David H. Rosen's blog

Deconstructing the Future-Heavy Rhetoric in Obama's Iraq Speech

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Speeches by government leaders offer some of the most vivid applications of the future “frame” (see this excellent definition of frames for more info). Punctuated with references to history and destiny, they appeal to both the head and heart.

Smitten by SciFi, Scientists Discard Warnings to Build the Future

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Check out this segment from NPR on how scifi has inspired younglings to pursue careers in science and turn fiction into fact. Amit Singhal of Google talks about how he's helping to make search into something as easy as talking to the Enterprise's computer.

Class of 2014 to Parents: Your Beavis & Butthead Predictions Didn't Come True

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People born before 1992 were left feeling like geezers last week with the release of the famous Beloit College "Mindset List." Now in its 12th year, the list aims to help professors understand the unique perspectives of their incoming freshman.

The $13 Trillion Bet on a Better Economy Tomorrow

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In deficit debates, you hear a lot about how we're "borrowing against our children's future." The counterpoint being (crashes aside)since the economy has always grown more efficient in the past, it will continue to do so in the future and we can pay off today's debt with tomorrow's increases in productivity.

So where does this belief come from?

Is Social Media Selling Utopian Dreams?

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Social networking is now more popular online than email and pornography. But while much of its growth is simply people connecting to friends or reading blogs to do their jobs better, an ideology about social media has taken root. And it’s flourishing largely by offering a utopic vision of the future.

Forget the Future. Let’s Figure out Why We’re Obsessed with It.

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Welcome! I’m delighted to re-launch my Selling Tomorrows blog on the World Future Society’s new website. As you may know from posts during the beta, I study futurism but am not a futurist.

I don’t create visions of tomorrow -- I take them apart to learn why they work.

Why? So glad you asked.

New White Paper: CMO's Guide to Tweetups

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My apologies for skipping out on posts the last month...I've been working on a very exciting white paper that has entered the wild today: The CMO's Guide to Tweetups.  Nine delicious pages chock full of research, rationales, strategies and tactics designed to help companies launch their own tweetups. 

Selling Low Probability, High Impact Events

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Tom Friedman has an excellent column today comparing the
application of Dick Cheney's "One Percent" Doctrine on terrorism to
climate change.  As Friedman explains, the question is what to do
about potential events that are unlikely to happen, but if they do the
fallout would be catastrophic.

With that in mind, he counters about the downside if we're wrong on climate change:

First Lady to Kids: "Start Thinking About Your Future in That Way"

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There was a gem of a quote in today's NY Times coverage of the Obama's state dinner hosting India.  The First Lady, talking to some schoolchildren, said:

David Brooks on Americans' "Eschatological" Faith in the Future

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(What?  You don't know what the heck "Eschatological" means either?  Let's ask our friends at Wikipedia: 

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